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Google’s Stand on Invalid Clicks and Impressions

Posted on April 11, 2008
Filed Under Education |

This post is in relation to my previous article regarding Google Adsense program policy on ads placement. This time I’d like to inform everyone, particularly new Adsense publishers about invalid clicks and impressions as well as encouraging clicks. For online marketers or entrepreneurs like myself, these policies are a must-read because they will guide us towards using Google Adsense better.

According to Google,

Invalid Clicks and Impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

  • May not encourage users to click the Google ads by using phrases such as “click the ads,” “support us,” “visit these links,” or other similar language
  • May not direct user attention to the ads via arrows or other graphical gimmicks
  • May not place misleading images alongside individual ads
  • May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
  • May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
  • May not place misleading labels above Google ad units - for instance, ads may be labeled “Sponsored Links” but not “Favorite Sites”

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Comments

One Response to “Google’s Stand on Invalid Clicks and Impressions”

  1. juler 4Avatars on April 11th, 2008 11:59 am

    Well, we can’t blame others who wants to earn big in just short period of time… :P
    juler’s last blog post..Wisdom teeth Really Hurts

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